Book Review: The Magic of Thinking Big

One of my top ten books.  So many gems.

Here are the best ideas I feel are contained within,Mr. Success receives a setback; he learns and profits.

Cure Yourself of Excusitis, the Failure Disease

Paraphrasing some military lingo, it is much better to lose a battle and win the war than to win a battle and lose the war.
 
Big success calls for persons who continually set higher standards for themselves and others, persons who are searching for ways to increase efficiency, to get more output at lower cost, do more with less effort. Top success is reserved for the I-can-do-it-better kind of person.
 
Each day before you begin work, devote ten minutes to thinking “How can I do a better job today?”
 
Ideas are fruits of your thinking. But they’ve got to be harnessed and put to work to have value.
 
Ask yourself daily, “How can I do better?”
 
You Are What You Think You Are
 
I am important. I do have what it takes. I am a first-class performer. My work is important. Think this way, and you’re headed straight to success.
 
As you approach your job each day, ask yourself, “Am I worthy in every respect of being imitated? Are all my habits such that I would be glad to see them in my subordinates?”
 
GIVE YOURSELF A PEP TALK SEVERAL TIMES DAILY
 
Before I dial a number I silently remind myself that I’m a top-notch salesman and I’m going to get results, and I do.”
 
The moral: Practice uplifting self-praise. Don’t practice belittling self-punishment.
 
You are what you think you are. Think more of yourself and there is more of you.
 
Tom Staley, meet Tom Staley— an important, a really important person. Tom, you’re a big thinker, so think big. Think Big about Everything. You’ve got plenty of ability to do a first-class job, so do a first-class job. Tom, you believe in Happiness, Progress, and Prosperity. So: talk only Happiness, talk only Progress, talk only Prosperity. You have lots of drive, Tom, lots of drive. So put that drive to work. Nothing can stop you, Tom, nothing, Tom, you’re enthusiastic. Let your enthusiasm show through. You look good, Tom, and you feel good. Stay that way. Tom Staley, you were a great fellow yesterday and you’re going to be an even greater fellow today. Now go to it, Tom. Go forward.
  
Now I realize that I’ve got what it takes to win and I’m winning. And I’m always going to win.”
 
“Is this the way an important person does it?” Use this question to make you a bigger, more successful person.
 
Think your work is important. Think this way, and you will receive mental signals on how to do your job better. Think your work is important, and your subordinates will think their work is important too.
 
In all of life’s situations, ask yourself, “Is this the way an important person thinks?” Then obey the answer.
7. Manage Your Environment: Go First Class
 
The mind is the most delicate, most sensitive instrument in all creation.
 
the size of your thinking, your goals, your attitudes, your very personality is formed by your environment.
8. Make Your Attitudes Your Allies
 
Results come in proportion to enthusiasm applied.
 
A person is a biological rarity.
 
It pays to make “little” people feel like big people.
 
When you help others feel important, you help yourself feel important too.
 
You must feel important to succeed. Helping others to feel important rewards you because it makes you feel more important.
 
Remember, praise is power.
 
Here’s a daily exercise that pays off surprisingly well. Ask yourself every day, “What can I do today to make my partner and family happy?”
 
Do something special for your family often. It doesn’t have to be something expensive. It’s thoughtfulness that counts. Anything that shows that you put your family’s interests first will do the trick. Get the family on your team. Give them planned attention.
 
“At 10: 30 I quit working and spend the next hour with my wife. We talk about the kids, her day at work, our plans for the future. This hour, undisturbed by anything, is a wonderful way to cap off the day.
 
Everywhere you see people with a “money-first” attitude. Yet these same people always have little money. Why? Simply this: People with a money-first attitude become so money conscious that they forget money can’t be harvested unless they plant the seeds that grow the money.
 
And the seed of money is service. That’s why “put service first” is an attitude that creates wealth. Put service first, and money takes care of itself.
 
Put service first, and money takes care of itself— always.
 
Always give people more than they expect to get.
 
In quick recap, grow attitudes that will carry you forward to success. 1. Grow the “I’m activated” attitude. Results come in proportion to the enthusiasm invested. Three things to do to activate yourself are: Dig into it deeper. When you find yourself uninterested in something, dig in and learn more about it. This sets off enthusiasm. Life up everything about you: your smile, your handshake, your talk, even your walk. Act alive. Broadcast good news. No one ever accomplished anything positive telling bad news. 2. Grow the “You are important” attitude. People do more for you when you make them feel important. Remember to do these things: Show appreciation at every opportunity. Make people feel important. Call people by name. 3. Grow the “Service first” attitude, and watch money take care of itself. Make it a rule in everything you do: give people more than they expect to get.
9. Think Right Toward People
 
Success depends on the support of other people.
 
The only hurdle between you and what you want to be is the support of others.
 
We are lifted to higher levels by those who know us as likable, personable individuals.
 
Next time you are in a large group, observe something very significant: the most important person present is the one person most active in introducing himself.
 
Here are six ways to win friends by exercising just a little initiative: 1. Introduce yourself to others at every possible opportunity— at parties, meetings, on airplanes, at work, everywhere. 2. Be sure the other person gets your name straight. 3. Be sure you can pronounce the other person’s name the way he pronounces it. 4. Write down the other person’s name, and be mighty sure you have it spelled correctly; understandably people have a thing about the correct spelling of their own names! If possible, get their address and phone number, also. 5. Drop a personal note or make a phone call to the new friends you feel you want to know better. This is an important point. Most successful people follow through on new friends with a letter or a phone call. 6. And last but not least, say pleasant things to strangers. It warms you up and gets you ready for the task ahead.
 
Take the initiative. Be like the successful. Go out of your way to meet people. And don’t be timid. Don’t be afraid to be unusual. Find out who the other person is, and be sure he knows who you are.
 
You don’t have to approve of what another fellow does, but you must not dislike him for doing it.
 
Just treat customers like guests in your home.
 
The person who does the most talking and the person who is the most successful are rarely the same person.
 
Conversation generosity is the easiest, simplest, and surest way there is to win a friend.
 
How you think when you lose determines how long it will be until you win.

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